THE MOST EPIC VLOG EVER
– TUPLA CHOCOLATE BAR RELAUNCH
One of the longest running champions in Finnish chocolate bar scene, was quietly losing its brand status and market share.
The target group of young men considered Tupla as merely chocolate with no special brand image. It was time to bring Tupla back to the top and we did it by taking the relaunch to a media the target group was now gravitating towards: videoblogs.
Instead of television, we chose a relevant & popular YouTube videoblogger and made a campaign never seen in Finland before. The campaign quickly got over 200 000 views with two videos and in a flash Tupla was the adventurous, energetic brand it used to be.